Terms of Use
These terms are the agreement between you and us about your use of KcalExpose — the app and the kcalexpose.support website. Please read them before subscribing.
1. Who we are, and accepting these terms
KcalExpose is provided by Serene Stars AB (company reg. no. 559536-8472, VAT no. SE559536847201), a Swedish limited company with its registered office in Ängelholm, Sweden ("we", "us"). Our full postal address is at the foot of this page. Send any inquiry, complaint or claim relating to KcalExpose to support@kcalexpose.support.
By downloading, creating an account in, or using KcalExpose, you agree to these terms. If you do not agree, please do not use the app.
2. Who may use KcalExpose
You must be at least 18 years old and able to enter into a binding agreement. KcalExpose is for adults only: its calorie targets and health limits are based on adult reference values, which do not apply to a body that is still growing. You are responsible for the accuracy of the information you enter and for keeping your account credentials secure.
3. What KcalExpose does — and does not do
KcalExpose estimates the nutritional content of meals from photographs and text descriptions, calculates calorie and macronutrient targets from the details you provide, and tracks your progress over time.
KcalExpose is not a medical device and does not provide medical advice. It is a general wellness and tracking tool. Nothing in the app is a diagnosis, a treatment, or a substitute for advice from a doctor, dietitian or other qualified professional.
Consult a healthcare professional before making significant changes to your diet or weight, particularly if you are pregnant or breastfeeding, are under medical supervision, have a history of disordered eating, or have a medical condition affected by nutrition.
KcalExpose has no medical intended purpose. It is not intended for the diagnosis, prevention, monitoring, prediction, prognosis, treatment or alleviation of any disease, injury or disability, and it is not intended for the dietary management of a medical condition or an eating disorder. The safety limits built into the app — such as caps on how quickly a target may reduce your weight, and warnings when a target falls below a general reference range — are generic guard rails based on population reference values. They are not an assessment of you, and they are not a substitute for one.
Accuracy of estimates
Nutrition figures in KcalExpose are produced by an AI model working from a photograph or a written description. They are estimates, not measurements, and they can be significantly wrong — a model cannot see hidden ingredients, cooking fats, or the true weight of a portion. Calorie and macro targets are likewise calculated from standard formulas that cannot account for your individual physiology.
Treat every number in the app as an approximation, and do not rely on it where accuracy genuinely matters, such as managing a medical condition.
4. Your account
You need an account to use KcalExpose. Keep your password confidential; you are responsible for activity under your account. Tell us at support@kcalexpose.support if you believe it has been used without your permission.
You may delete your account at any time under Settings → Delete account. This removes your account, your synced data and your stored meal photos from our systems, and clears the app's local data on that device — including your body photos, which cannot be recovered afterwards (see section 7). Copies may remain in our providers' encrypted backups for a limited period until those backups are rotated; they are not restored to your account and are not used for anything. Our Privacy Policy describes this in full.
5. Subscriptions and payment
Some features may require a paid subscription. Where they do, subscriptions are sold and billed by Apple through your App Store account, not by us.
- A subscription unlocks the paid features of KcalExpose: scanning a meal with the camera or describing it in words, calorie and macronutrient estimates for each meal, daily targets calculated from your goal, your full meal history, weight tracking with charts and insights, progress photos, streaks, and sync between your devices.
- Available plans: Monthly, renewing every month, and Annual, renewing every year. The price for your region, in your own currency, and the exact length of any free trial are always shown in the app before you confirm.
- Payment is charged to your Apple ID account when you confirm the purchase — or, if the plan includes a free trial, when that trial ends.
- Subscriptions renew automatically unless you cancel at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the period ends.
- You can manage or cancel your subscription in your device's Settings → Apple ID → Subscriptions. Deleting the app does not cancel a subscription.
- Any unused portion of a free trial is forfeited when you purchase a subscription.
Refunds are handled by Apple under the App Store terms, not by us. We can help you with the app itself, but we cannot issue refunds.
If we close an account — because it belongs to someone under 18, or for another breach of these terms — that does not by itself create a right to a refund from us, and we do not hold your payment, so there is nothing for us to return. Beyond your statutory rights, including the right of withdrawal set out below, any refund is Apple's decision under the App Store terms. If you are a consumer, your statutory rights are unaffected.
Right of withdrawal (EU/EEA consumers)
If you are a consumer in the EU or the EEA, you have a statutory right to withdraw from a distance contract within 14 days of purchase, without giving a reason. Because Apple — not we — is the seller of the subscription, you exercise that right against Apple, through reportaproblem.apple.com or the cancellation form in Apple's Media Services Terms and Conditions, within 14 days of receiving your purchase confirmation.
The right of withdrawal ends once the digital service has been supplied in full, where you gave your prior express consent to that supply and acknowledged that you would lose the right. Apple asks for that consent when you confirm the purchase. This is a legal right, not a refund granted at anyone's discretion, and nothing in these terms limits it.
6. Content and intellectual property
Your content
Photographs, notes and data you enter remain yours. You grant us only the limited permission needed to operate the service — to store your data, sync it to your devices, and send meal photos and descriptions to our AI provider to generate estimates. We do not use your content to train AI models, and our AI provider is contractually prohibited from using it to train theirs. We do not publish it.
Our content
KcalExpose itself — the app, its code, design, graphics, icons and text, and the KcalExpose name and logo — belongs to Serene Stars AB or to our licensors, and is protected by copyright and trade mark law. We grant you a personal, non-exclusive, non-transferable and revocable licence to use the app for your own private, non-commercial purposes, on the terms set out in section 11. You may not copy, modify, distribute, sell, rent or create derivative works from the app or any part of it, or remove any notice of ownership from it, except where mandatory law gives you that right.
7. Body photos cannot be recovered
Body photos are stored only on your device. They are never uploaded to our servers. This is deliberate — it means we cannot see them, and a breach of our systems cannot expose them.
The consequence is that they cannot be restored. If you delete the app, delete your account, lose or reset your device, or sign in on a different phone, your body photos are permanently gone. We have no copy and no way to recover them.
If you want to keep them, save copies to your own photo library or another backup.
Meal photos and your other data are stored with your account and will reappear when you sign in on another device.
8. Acceptable use, suspension and termination
You agree not to:
- use the app for any unlawful purpose, or to harass or harm others;
- upload images of other people without their consent;
- attempt to access another user's account or data;
- reverse engineer, decompile or tamper with the app, or bypass its security or rate limits;
- use automated means to make excessive requests to our services, or resell access to them.
If we believe you are breaching these terms we will normally contact you first and give you a reasonable opportunity to put it right. We may suspend or close an account without prior notice only where that is necessary — where the breach is serious or repeated, where it is unlawful, where it puts other users' data or the security of the service at risk, or where the law requires it. We will tell you the reason unless the law prevents us from doing so.
You may stop using KcalExpose at any time and delete your account under Settings → Delete account. Whether you close your account or we do, you can ask us at support@kcalexpose.support for a copy of your data in a commonly used, machine-readable format, and we will provide it before the data is deleted. Body photos are held only on your device (section 7), so no copy of them exists for us to send — save them yourself first. Closing an account does not cancel an Apple subscription; cancel that in your App Store settings.
9. Availability
We aim to keep KcalExpose available and working, but we do not guarantee uninterrupted service. Features may change or be withdrawn, and we depend on third-party services that can themselves fail. We may suspend the service for maintenance.
10. Disclaimers and limits on liability
KcalExpose is provided "as is" and "as available". To the fullest extent permitted by law, and subject to the two paragraphs below, we give no warranties, express or implied, including as to satisfactory quality, fitness for a particular purpose, or the accuracy of any estimate.
If you are a consumer in the EU or the EEA, this does not affect your statutory rights. Under the Swedish Consumer Sales Act (konsumentköplagen 2022:260, chapter 5), which implements Directive (EU) 2019/770, we remain liable for supplying a digital service that conforms to the contract, and any term here that would reduce that liability to your detriment does not apply to you.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for gross negligence or wilful misconduct, for fraud or fraudulent misrepresentation, under the Swedish Product Liability Act (produktansvarslagen 1992:18), or for any other liability that cannot lawfully be excluded or limited.
Subject to the paragraphs above, we are not liable for indirect or consequential loss, for loss of data — including body photos, as described in section 7 — or for decisions you take about your diet or health based on the app. Where liability cannot be excluded by law, it is limited to the amount you paid for KcalExpose in the twelve months before the claim.
11. Apple
Because KcalExpose is distributed through the App Store, the following applies:
- This agreement is between you and us only, not with Apple. Apple is not responsible for the app or its content.
- We grant you a limited, non-exclusive, non-transferable licence to use KcalExpose on any Apple-branded product that you own or control, as permitted by the Usage Rules in the App Store Terms of Service — except that the app may also be accessed and used by other accounts associated with you through Family Sharing or volume purchasing.
- We — not Apple — are solely responsible for maintenance and support. Apple has no obligation to provide either.
- We — not Apple — are solely responsible for any product warranties, whether express or implied by law, to the extent they are not effectively disclaimed. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price to you. To the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the app, and any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to a warranty are our sole responsibility.
- We — not Apple — are responsible for addressing any claim relating to the app, including product liability, failure to conform to legal or regulatory requirements, and consumer protection claims.
- We — not Apple — are responsible for investigating and defending any claim that the app infringes a third party's intellectual property rights.
- You must comply with any applicable third-party terms of agreement when using KcalExpose — for example the terms of your wireless data plan.
- You confirm that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
- Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.
12. Changes to these terms
We may update these terms — for example to reflect a change in the app, in the providers we use, or in the law. Minor changes take effect when we update the date at the top of this page.
If a change is material and affects you as a subscriber, we will notify you in the app, and by email where we have your address, at least 30 days before it takes effect. If you do not accept the change you may cancel your subscription in your App Store settings before that date at no cost; the cancellation takes effect at the end of the period you have already paid for. Continuing to use KcalExpose after a material change has taken effect means you accept the updated terms.
No change applies retroactively to anything that happened before it took effect.
13. Governing law and disputes
These terms are governed by Swedish law. If you are a consumer, this choice does not deprive you of the protection of the mandatory rules of the country in which you are habitually resident. You may bring proceedings against us either in the Swedish courts or in the courts of your country of residence. We will bring proceedings against you only in the courts of your country of residence.
If you are a consumer and we cannot settle a complaint between us, you can refer it to the Swedish National Board for Consumer Disputes — Allmänna reklamationsnämnden (ARN), Box 174, 101 23 Stockholm, www.arn.se. ARN applies minimum value thresholds and does not review every dispute. If you live in another EU or EEA country, the European Consumer Centre in your country can help you with a cross-border complaint; in Sweden that is Konsument Europa, www.konsumenteuropa.se.
14. General
If any provision of these terms is found to be invalid or unenforceable, the rest remains in force, and the invalid provision is replaced by the valid one that comes closest to its purpose. If we do not enforce a right straight away, we do not waive it.
We may transfer our rights and obligations under these terms to another company — for example if our business is sold or reorganised — provided this does not reduce your rights. If it would, we will tell you first and you may cancel and delete your account. You may not transfer your account or your rights under these terms to anyone else.
These terms, together with our Privacy Policy, form the agreement between you and us about KcalExpose. Nothing in this section limits any right you have under mandatory consumer law.